What is The Starry Co? It is a jewellery shop using existing and classic designs inspired by fine jewellery brands such as Tiffany and Co, etc. Because it is a classic design that many big brands use, there aren’t any copyright issue from what I can see. It’s made using silver and diamond simulants (basically crystals that looks like diamonds from a distance but completely not like diamond on closer look).
In their introduction about the brand: The Starry Co. wants to put some sparkle into your everyday life! We genuinely believe that beauty and glamour should be accessible to everyone – and that’s exactly what you get when you purchase a beautiful diamond simulant piece from The Starry Co. Our affordable diamond simulant jewelry gives you the chance to shine with the same level of brilliance and luxury of real, natural diamonds – without the price tag.
The brand is started by Debbie Soon, the wife of Jianhao Tan – one of the top influencers and YouTuber in Singapore. I love his videos and videos from Trevmonki (also under his company – Titan Digital Media). So yes, there are many social media advertisements for each launch and they are very good at taking photos of their products. Sadly, the bracelet does not look like the photos in real life. They operate solely online so you cannot see the product until you buy it and received it.
Given the limited number of pieces launched for each collection, there is a huge FOMO (Fear of Missing Out) created among their audience. I am glad that I got the bracelet when I managed to place the order within 2nd minute of the launch. However, thinking back, I guess I would have saved S$118 if I missed out on the bracelet given how poor quality the bracelet turns out to be. Sigh.
I bought my new The Starry Co piece – Quinn bracelet on 27 March 2021. Like I said earlier, it costs S$118 and due to the social media marketing, I thought it was a good deal. It arrived on 1 April and it was damaged. 1 of the diamond simulants is badly damaged. It looks like something poked it and it got chipped off. It is very visible and I spotted it the moment unpacked it.
I have reported it to their support email, left them a message on their Instagram and now a comment on their latest post.
Luckily they saw my Instagram comment on their post and have since then sent me a replacement piece.
However, I will never buy anything from The Starry Co. The pieces are overpriced for the quality and it is only sparkly when you have a light shining on it. It doesn’t shine under normal room light or sunlight.
There is a reason why they don’t have a storefront. Probably because their pieces won’t look as nice as how the photos are taken. If it is 50% discount, I might reconsider it and buy it as a fashion jewellery. But at S$118 for a crystal tennis bracelet? No thanks. I rather save the money for better crystal ones or buy a cheaper one from Shopee where I can get faster support when I report on damaged goods, instead of posting on their Instagram posts to get their attention.
This is just my personal opinion. I value quality over quantity and I do not like to pay so much for costume jewellery which I know I can get it at a cheaper price.